Welcome to Pure Moth. It was born on Saturday, November 28, when I decided to put aside pained theorising about what to do next, and simply start a new pop-culture website immediately and see where it goes.

So, here we are.

The basic plan is that in time it will house lots of great content from a variety of different contributors. (I think we’ve already made a decent start.) Quite what form it will take I’m not entirely sure, but I’ve decided to find that prospect tantalising rather than terrifying. After all, what’s the worst that can happen?

Hopefully that is a question that will never have to be answered.

Michael MacLennan


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